Lostone wrote:
>As the reason most people ski weekends is that job thing, are you sure lowering the price would make more money? Would enough people come at the lower price to make up >for the loss of the higher cost tickets? And how would that affect the number of people coming to Lincoln Peak?
>Would the lower cost bring in enough people to pay for the cannibalization of people that would already be paying?
>And if they got in a consulting firm to do a study, how many extra tickets would they have to sell to pay for the consultants?
Lower the price and they will come... regardless of conditions.
Today, despite being $14 day, I didn't think it'd be too busy, given the rain yesterday, freezing last night, dicey roads in the AM, the wind, etc.... but they came!
Okay, perhaps it being a Friday before the big week starts had a lot to do with it and many probably started their vacation a day early.
But I am reminded of the $14 day when it was on a Wednesday back in '07.... that day had the absolute most perfect conditions ever... in the middle of the V-Day storm...
and the place was a ghost town.
$5.50 day on 12/23 a few years ago also brought out the masses (literally). Also a weekday. But then again, also the day before the start of the other big week.
So what we need to determine is if a cheap day in the middle of the week, with ideal weather conditions would yield the same results.
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