I think Win meant 92.5 and 93.7. I would think that marketing towards the occasional skier is an expensive hit or miss proposition. I think that advertising ought to be directed at bringing in families who are the ideal customer for Sugarbush. As kids become old enough parents who can afford it are going to look at skiing as an ideal winter activity. The on going construction is a big plus and the children's programs should be highlighted. Smugglers has done a good job in that regard. Those families that try Sugarbush are going to love it as we all do, but not be concerned about the nightlife. Then they buy passes,etc., rent houses, and bring their friends up. As far as competition goes it's got to be hard for metro NYers to drive past all those southern resorts. Bostonians have an easier choice. NH in two hours or Vt in 3. So in the ads ask them: do you want your kids to be in Vt. and never outgrow the mountain, or in Nude Hampster where they'll have no chance of getting into a top tiered college? (metaphor mixed for effect)
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