I hate to admit this, but my family will be spending more of our ski dollars at Jay Peak this year.
I truly love the Sugarbush experience, but a $47 Vermonter rate compared to what I pay for even discounted lift tickets at SB is just too much.
As a believer in the free market system and healthy competition, I wish Win and all his crew the best!
Go after the most profitable segment of the market you can find and set prices to what the market will bear.
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