Sugarcard --> Sugar Direct

**summitchallenger** · 09-09-2009, 08:29 PM

I was just looking at SB's site and saw on the bottom that the Sugarcard is being replaced by the Sugar Direct card. Some details:

$99 buys you:

Upon purchase you’ll receive a FREE All Mountain Ticket, 25% off peak midweek tickets, 20% off weekend and holiday lift ticket rates during the winter season, plus upon your 10th lift ticket purchased, the 11th is FREE. Sugar Direct members also receive 10-15% off lodging, rentals, retail, restaurants and more. Must purchase prior to December 18, 2009. Valid through May 16, 2010. Click here for a full list of benefits.

Looks something like Smugg's Bash Badge.

Thoughts?

**Lostone** · 09-09-2009, 09:21 PM

Ski 10 paying days and it is not only free, but you're paid to have it.

(2 day tickets > $50 each.)

**Tin Woodsman** · 09-10-2009, 01:04 AM

Originally Posted by summitchallenger

I was just looking at SB's site and saw on the bottom that the Sugarcard is being replaced by the Sugar Direct card. Some details:

$99 buys you:

Upon purchase you’ll receive a FREE All Mountain Ticket, 25% off peak midweek tickets, 20% off weekend and holiday lift ticket rates during the winter season, plus upon your 10th lift ticket purchased, the 11th is FREE. Sugar Direct members also receive 10-15% off lodging, rentals, retail, restaurants and more. Must purchase prior to December 18, 2009. Valid through May 16, 2010. Click here for a full list of benefits.

Looks something like Smugg's Bash Badge.

Thoughts?

If we assume that the full rack rate for weekends (and let's face it - this is targeted to weekend skiers) is in the $76 range, you end up paying $61/ticket for the first 10 you buy. With the ticket included in your purchase, plus the 11th being free, that's:

$99 + ($61*10) = $709 for 12 days of skiing. That comes out to $59/day for your first 12 days. That's a pretty decent value, but the CT Ski Council is still a better deal, unless you spend a decent slug of money on SB-owned lodging, rentals, retail etc... Certainly an improvement over the SugarCard, so that's progress.

As I type this, it seems that this would be really attractive to VT residents who have a handful of midweek days to play with and are looking for a deal. At 15% of the midweek rate, you're looking at $50-ish ticket, which is pretty fantastic for a premier hill like SB.

**vonski** · 09-10-2009, 10:37 AM

I have a friend who uses his Sugarcard. I wonder if he will have to buy a new Sugar Direct card this year or are they grandfathering the old ones and maybe offering no free ticket to keep using the old sugar card. I wonder if the discounts apply to Ellen only tickets as well. I have not read the website yet. the Sugarcards were supposed to be good for life as I recall.

**win** · 09-10-2009, 04:52 PM

The old Sugarcards are valid this season, but they expire at the end of the 09/10 season. They were not valid for life! The Sugar Direct is a much better value. This is only available as a discount to the All-Mountain day ticket.

**vonski** · 09-10-2009, 05:54 PM

thank you for the quick response and clarification as always Win. thinking Snow!!!!!

**mattlucas** · 09-10-2009, 10:43 PM

i'm loving it, and it's very similar to what i proposed in the past so as an added bonus I get to feel like i was right.

**billski** · 11-09-2009, 11:10 AM

Doing some quick math, the break-even appears to be two Saturdays. 99+ 20% of $82 = 165 -> 82.5/ticket.
I'm also assuming no tax.

**gostan** · 12-02-2009, 07:34 AM

Win:

Thanks. This is exactly what I was looking for last year. http://forums.skimrv.com/about1750.html

I will definitely be a SugarDirect purchaser.

Stan

**gostan** · 12-18-2009, 09:57 AM

Originally Posted by gostan

Win:

Thanks. This is exactly what I was looking for last year. http://forums.skimrv.com/about1750.html

I will definitely be a SugarDirect purchaser.

Stan

In fact, I purchased a SugarDirect card today. And I hope to get some tracks in by the end of next week.

I skied the area pretty consistently from 1988-1998, but only a few days over the past decade.

Maybe this will lead me to a full season's pass next year.

Stan

**Yard Sale** · 12-18-2009, 12:45 PM

Originally Posted by gostan

Win:

Thanks. This is exactly what I was looking for last year. http://forums.skimrv.com/about1750.html

I will definitely be a SugarDirect purchaser.

Stan

In fact, I purchased a SugarDirect card today. And I hope to get some tracks in by the end of next week.

I skied the area pretty consistently from 1988-1998, but only a few days over the past decade.

Maybe this will lead me to a full season's pass next year.

Stan

Good move. I think the Sugar Direct Card are only available for purchase for another day or so.