Originally Posted by
Jacksun
I bought a season pass, got a booklet with discounts for various venues around the valley.
My kids are in Blazers, they get a discount on lunches.
I patronize certain businesses and eventually get a benefit of some sort after so many visits/purchases.
If I were a frequent flyer I'd get lots of bennies after hitting mileage requirements, including preferential seating, upgrades and better treatment by the airline.
If I joined a semi-private country club, I'd get prefential tee times.
If I bought a CB quarter share condo, I'd get to cut the liftline.
I think the problem is that we have a culture of line respect. Go to some countries and cutting, pushing and shoving is what being in line is all about. Others, like ours, respect, staying in ones place and not cutting are the norm. Someone made posted earlier that it galls them when people don't respect the alternation that occurs in the corrals.
My two cents is that this particular CB perk goes against our cultural norm, which is why many find it so galling. Give the CB owners a discount or first dibs on seating at Timbers, no problem. Give them permanent discounts at the Mtn Sports Shop, no problem. Give them a discount on passes or lift tix, no problem. Give them line priviledges, highly visible to the rest of us - strikes a nerve, irks us, feelings akin to being cut off when driving.
So I believe that SV made a poor choice with this perk, which is really a marketing ploy, but which goes against some behavioral traits which we possess.
That said, I'm with those that think the impact will be minimal. Assuming the cardholders follow the rules, it would seem they couldn't use them when skiing with their friends, and it certainly wouldn't do them any good to jump the line when everyone else they're with has to wait. So, to me, the impact is the visual one. Lastly, I don't think it's a powder day issue, much more of a windhold/holiday overflow day problem. That's when it's going to appear really unfair.
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