I guess you guys need a millenial to explain how targeted online ads work. Sugarbush pays a company to get their ads online, we'll call this NetAdCo. NetAdCo then buys space on other websites for use for ALL of their clients. The space NetAdCo buys has their proprietary algorithm embedded in that "space" on the site that looks at your internet history and cookies and pops an ad in relative to the contents of those files.
Not all web ad companies are created equal. If NetAdCo is bad at their job, they see you went to Sugarbush.com and SkiMRV.com and thus put ads up for Sugarbush only. If NetAdCo has really good algorithms, then they see you searched "ski vacations" or visited a ski equipment site, looks at your IP, notes any other net history about other things and concludes Sugarbush is the best thing to populate in that ad space. Else, they can you hate long drives and don't want to spend mula on a hotel, but you live in Boston, so they put up an ad for Wachusset.
Scary shit. Anyways, my point is YOU may see ads for Sugarbush, but I see ads for Revelstoke, or even something completely different like Tom's Auto Glass.
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