Hawk,
I apologize for not liking something that does nothing to improve my experience. As I already stated I understand the concept and the fact Sugarbush is a business. As such if the marketing geniuses say this will bring in future dollars go for it.
On the other hand I hope Sugarbush monitors both pros and cons of their new policy. Yes skiing is an expensive sport but don’t tell me it’s more expensive to for twenties than young families in thirties. But like you mentioned we have to make it work whether that’s cutting back, cheaper hills, touring or whatever and if my tots aren’t the future for Sugarbush so be it.
I have much on my plate, so I’m not going into this anymore than that. However I’d like to leave one suggestion:
Perhaps more is less. Simplify the season passes; get rid of the shenanigans of College, Graduate, Twenties, Ellen and Ellen Plus, Adult 5, etc. There should be a season pass and if you price it at the right value there is a huge customer base that’s been waiting to buy one. And not for nothing but I firmly maintain these people will spend more money without really spending additional hours riding the lift.
On Saturday I buy a ticket for $80 and I’m skiing 9:30 – 4:00, packing my own lunch, my own beer, my own dinner and not skiing Sunday. On iffy days I don’t even go to the mountain. However get a season pass in my hand and all of a sudden I only ski a half day, and I didn’t have to break open the wallet when I got here, so I buy lunch & a beer, maybe I take the family to dinner. And Sunday and that iffy day maybe I ski for a couple hours but I go to the mountain and that’s more opportunity to spend money. The experience grows as do my guests and word of mouth. All while the business got my money up front.
If you want to hit people up hard, we’ll ski hard, go home and sleep in. Maybe a study on skier behavior and spending is in order.
At any rate; this twenty something deal only makes me feel less valued and that’s not going to boost my spending at Sugarbush.
Tin,
I've already heared a few grumbles around the valley about eliminating certain discounts which i'm not going to discuss, so who know who knows what ski club discounts will be at this point but probably more $$. And its not about me getting a deal because of my situation, in fact there should be no deals just one season pass priced at the right value.
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