Spent a painful afternoon doing last minute shopping up in Burlington. On all the main glass doors of the Mall on Church Street was a large Sugarbush sign and logo. Once inside there was at least one large window display and Sugarbush posters all over the place. On the way home heard a Sugarbush ad on The Point radio station.

Any others see or hear Sugarbush ads away from the valley? The Coke truck is really cool.

There was a very impressive ad in the WSJ....

We have three classy posters on a dozen or so Metro North stations in Fairfield County and we bought space on CBS's Times square screen. 30 second footage runs 54 times a day for the month of December! Let me know if anyone sees these or hears about them!

How about Boston? Spending the same amount of advertising dollars there?

We have focused on Boston and Burlington primarily the past few years and still are, but we are now trying to rebrand Sugarbush in the greater NYC market which was once a strong market for The Bush!

MRV has an ad in Boston Mag and in New England Travel & Life, as well as Outside Mag. SB and MRV work closely on ad placement and try to get it all covered. Cool thing about Times Square!

Haven't seen it yet, but sounds fantastic! I'll be sure to check it out on my way home today!

You mean this truck?



This is what we do when the snow is taking its time falling.

And here's one with some snow to prove it's actually on the ground. Wednesday morning in Moretown.




John

atkinson wrote:

You mean this truck? This is what we do when the snow is taking its time falling. John

I was waiting for that shot. More please.