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Reply to topic What is Sugarbush's Motto In YOUR Book?
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What tag line catches the identity of Sugarbush?
"The Spirit of Adventure," or whatever the current one is.
0%
 0%  [ 0 ]
"Epic" (according to the website)
0%
 0%  [ 0 ]
"It's Sweeter Up Here"
47%
 47%  [ 9 ]
"Peace, Love, and a Ton of Snow"
10%
 10%  [ 2 ]
"Sugarbush: Where Great Skiers Ski"
10%
 10%  [ 2 ]
"Pure Vermont"
21%
 21%  [ 4 ]
Mascara Mountain
5%
 5%  [ 1 ]
"Castlerock and So Much More" (lol)
0%
 0%  [ 0 ]
Other (explain).
5%
 5%  [ 1 ]
Total Votes : 19

What is Sugarbush's Motto In YOUR Book?
summitchallenger


Joined: 19 Nov 2005
Posts: 276
Location: Vermont.
Post Posted: Mon Dec 12, 2005 5:03 pm Reply with quote
Another perennial discussion in RSN SB room....just what is SB's image? Do they know? Do you?

The consensus has been that they shift tags a bit too often and should stay with one, so mine is the first one that I knew: "Sugarbush: Where Great Skiers Ski". Short, simple, great.

That's SB to me.

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summitchallenger


Joined: 19 Nov 2005
Posts: 276
Location: Vermont.
Post Posted: Mon Dec 12, 2005 5:05 pm Reply with quote
Oh yeah...and whoever came up with "Peace, Love, and a Ton of Snow" was smoking a bit too much of the...well, fill in the blank. Must have been LBO having a midlife crisis or something Laughing

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Strat


Joined: 19 Nov 2005
Posts: 693
Location: Moretown...the edge of the Valley
Post Posted: Mon Dec 12, 2005 5:36 pm Reply with quote
I'm somewhere between Pure Vermont and It's Sweeter up Here... at least, those are my two favorites there...

Frankly I'd think something more about about fun would be good... Peace, Love, and a Ton of Snow isn't that bad either... hmm...

Maybe something like "Snow, Freedom, and Fun." Kinda cornyish but I like it...

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eatskisleep


Joined: 06 Dec 2005
Posts: 14
Post Posted: Mon Dec 12, 2005 7:00 pm Reply with quote
"Sugarbush: Where Great Skiers Ski". is what I'd say!
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Strat


Joined: 19 Nov 2005
Posts: 693
Location: Moretown...the edge of the Valley
Post Posted: Mon Dec 12, 2005 8:00 pm Reply with quote
What about snowboarders???

Shocked Cool

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Lostone
Moderator Team

Joined: 18 Nov 2005
Posts: 1889
Location: Sugarbush South
Post Posted: Mon Dec 12, 2005 8:37 pm Reply with quote
There are a bunch I like. I could easily go for the where great skiers ski,
Quote:
What about snowboarders???
(Where great snowboarders ski? Shocked That's just silly! Rolling Eyes Laughing ) but I voted for It's sweeter up here... Cuase I like it better. Another not on that list that I like is the one from a poster... Hey, I can't see the office from here!) Wink

.

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It's Sweeter up here....
smootharc


Joined: 21 Nov 2005
Posts: 443
Location: CNY & MRV
Post Posted: Tue Dec 13, 2005 8:21 am Reply with quote
...always seemed to say it all to me.
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Re: It's Sweeter up here....
Greg
Site Admin

Joined: 18 Nov 2005
Posts: 535
Location: Thomaston, CT Avatar: Rumble
Post Posted: Tue Dec 13, 2005 9:24 am Reply with quote
smootharc wrote:
...always seemed to say it all to me.

Agreed. "It's Sweeter Up Here" gets my vote!

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2planker


Joined: 30 Nov 2005
Posts: 21
Location: MRV
Post Posted: Tue Dec 13, 2005 10:19 am Reply with quote
It's sweeter up here gets my vote. They need to stick with something. They finally got their logo out there with the three little white lines that I see on a lot of vehicles. Not as prominent as the loaf peak or the Mad River Ski it if you can, but at least it is a start.
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skibum1321


Joined: 29 Nov 2005
Posts: 185
Location: Malden, MA
Post Posted: Tue Dec 13, 2005 12:49 pm Reply with quote
I always liked "Peace, Love and a Ton of Snow". That was the motto when I first started skiing the Bush and it always kinda summed up the mountain for me. I'm always at peace when I'm up there and I love the mountain and it gets a ton of snow.
"It's Sweeter up here" is good too. So true...
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WWF-VT


Joined: 30 Nov 2005
Posts: 50
Location: MA
Post Posted: Tue Dec 13, 2005 1:21 pm Reply with quote
"It's Sweeter Up Here" is a good tag line...this year it's "Pure Vermont" which I think is trying to be in sync with the MRV and the "Discover Our Good Nature" theme
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ski_resort_observer


Joined: 19 Nov 2005
Posts: 1029
Location: Waitsfield, Vt
Post Posted: Tue Dec 13, 2005 2:39 pm Reply with quote
It seems that during the latter 90's they had a slogan "live in/on the outside". Anyone else remember this one?

always liked "Pure Vermont'

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summitchallenger


Joined: 19 Nov 2005
Posts: 276
Location: Vermont.
Post Posted: Tue Dec 13, 2005 5:58 pm Reply with quote
ski_resort_observer wrote:
It seems that during the latter 90's they had a slogan "live in/on the outside". Anyone else remember this one?

always liked "Pure Vermont'


This is the ASC motto...

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summitchallenger


Joined: 19 Nov 2005
Posts: 276
Location: Vermont.
Post Posted: Tue Dec 13, 2005 5:59 pm Reply with quote
Looks like "It's Sweeter Up Here" is getting the nod...

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I've got it....
smootharc


Joined: 21 Nov 2005
Posts: 443
Location: CNY & MRV
Post Posted: Wed Dec 14, 2005 7:56 am Reply with quote
"Sugarbush: Pure, sweeter, epic, adventurous, macara covered peace and love....in a castle....on a rock....in Vermont....in New England...not owned by ASC anymore, but we've got a big water tank for snowmaking"

I've sent this along to SB marketing and they have accepted it as their new motto.

Now where's that dunce emoticon ? C'mon, guys, I need it....
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What is Sugarbush's Motto In YOUR Book?
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